{"id":421,"date":"2026-04-08T16:53:05","date_gmt":"2026-04-08T19:53:05","guid":{"rendered":"https:\/\/madmix.tv.br\/blog\/?page_id=421"},"modified":"2026-04-08T17:49:30","modified_gmt":"2026-04-08T20:49:30","slug":"politica-de-privacidade","status":"publish","type":"page","link":"https:\/\/madmix.tv.br\/blog\/politica-de-privacidade\/","title":{"rendered":"Pol\u00edtica de Privacidade"},"content":{"rendered":"<p><!-- Cole este conte\u00fado em um bloco HTML Personalizado no WordPress --><\/p>\n<div id=\"madmix-privacy-pt\" style=\"font-family: 'Georgia', serif; max-width: 860px; margin: 0 auto; color: #1a1a1a; line-height: 1.8;\">\n<h1 style=\"font-size: 2rem; font-weight: 700; margin-bottom: 0.25rem;\">Pol\u00edtica de Privacidade<\/h1>\n<p style=\"font-size: 0.85rem; color: #888; margin-bottom: 2.5rem;\">\u00daltima atualiza\u00e7\u00e3o: abril de 2025<\/p>\n<p>A <strong>MADMIX<\/strong> (<a href=\"https:\/\/madmix.tv.br\" rel=\"noopener noreferrer\">madmix.tv.br<\/a>) valoriza a privacidade dos visitantes do seu blog e est\u00e1 comprometida com a transpar\u00eancia no tratamento de dados pessoais. Esta Pol\u00edtica de Privacidade descreve quais dados coletamos, como os utilizamos, com quem os compartilhamos e quais s\u00e3o os seus direitos como titular de dados \u2014 tudo em conformidade com a <strong>Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais (LGPD \u2014 Lei n\u00ba 13.709\/2018)<\/strong>.<\/p>\n<p>Ao navegar em nosso blog e utilizar nossos servi\u00e7os, voc\u00ea concorda com os termos desta pol\u00edtica. Caso n\u00e3o concorde, recomendamos que n\u00e3o utilize os recursos que envolvem coleta de dados.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">1. Quem somos<\/h2>\n<p>O controlador dos dados \u00e9 a <strong>MADMIX<\/strong>, empresa especializada em CTV, streaming, tecnologia de m\u00eddia e publicidade digital, com sede no Brasil.<\/p>\n<ul>\n<li><strong>Site:<\/strong> <a href=\"https:\/\/madmix.tv.br\" rel=\"noopener noreferrer\">madmix.tv.br<\/a><\/li>\n<li><strong>Blog:<\/strong> <a href=\"https:\/\/madmix.tv.br\/blog\" rel=\"noopener noreferrer\">madmix.tv.br\/blog<\/a><\/li>\n<li><strong>Contato:<\/strong> <a href=\"suporte@madmix.tv.br\" rel=\"noopener noreferrer\">e-mail: suporte@madmix.tv.br<\/a><\/li>\n<\/ul>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">2. Quais dados coletamos e como<\/h2>\n<h3 style=\"font-size: 1.1rem; font-weight: 600; margin-top: 1.5rem;\">2.1 Newsletter e e-mail marketing<\/h3>\n<p>Quando voc\u00ea se inscreve em nossa newsletter, coletamos:<\/p>\n<ul>\n<li>Endere\u00e7o de e-mail;<\/li>\n<li>Nome (quando fornecido voluntariamente);<\/li>\n<li>Data e hora do cadastro;<\/li>\n<li>Dados de intera\u00e7\u00e3o com os e-mails enviados (abertura, cliques), quando dispon\u00edveis pela plataforma de envio.<\/li>\n<\/ul>\n<p>A base legal para este tratamento \u00e9 o <strong>consentimento<\/strong> (Art. 7\u00ba, inciso I, da LGPD). Voc\u00ea pode revogar seu consentimento e cancelar a assinatura a qualquer momento por meio do link de descadastro presente em todos os nossos e-mails.<\/p>\n<h3 style=\"font-size: 1.1rem; font-weight: 600; margin-top: 1.5rem;\">2.2 Cookies e dados de navega\u00e7\u00e3o<\/h3>\n<p>Utilizamos cookies e tecnologias similares para melhorar sua experi\u00eancia de navega\u00e7\u00e3o e analisar o desempenho do blog. Os tipos de cookies que podemos usar incluem:<\/p>\n<table style=\"width:100%; border-collapse:collapse; font-size:0.9rem; margin: 1rem 0;\">\n<thead>\n<tr style=\"background:#f5f5f5;\">\n<th style=\"text-align:left; padding:10px 12px; border-bottom:2px solid #ddd;\">Tipo<\/th>\n<th style=\"text-align:left; padding:10px 12px; border-bottom:2px solid #ddd;\">Finalidade<\/th>\n<th style=\"text-align:left; padding:10px 12px; border-bottom:2px solid #ddd;\">Base legal (LGPD)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px 12px; border-bottom:1px solid #eee;\"><strong>Essenciais<\/strong><\/td>\n<td style=\"padding:10px 12px; border-bottom:1px solid #eee;\">Necess\u00e1rios para o funcionamento b\u00e1sico do site (sess\u00e3o, seguran\u00e7a).<\/td>\n<td style=\"padding:10px 12px; border-bottom:1px solid #eee;\">Leg\u00edtimo interesse (Art. 7\u00ba, IX)<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border-bottom:1px solid #eee;\"><strong>Anal\u00edticos<\/strong><\/td>\n<td style=\"padding:10px 12px; border-bottom:1px solid #eee;\">Mensura\u00e7\u00e3o de audi\u00eancia, comportamento de navega\u00e7\u00e3o e desempenho de conte\u00fado (Google Analytics 4).<\/td>\n<td style=\"padding:10px 12px; border-bottom:1px solid #eee;\">Consentimento (Art. 7\u00ba, I)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Voc\u00ea pode gerenciar ou desativar cookies diretamente nas configura\u00e7\u00f5es do seu navegador. A desativa\u00e7\u00e3o de cookies anal\u00edticos n\u00e3o prejudica o funcionamento do blog.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">3. Uso do Google Analytics 4 (GA4)<\/h2>\n<p>Nosso blog utiliza o <strong>Google Analytics 4 (GA4)<\/strong>, servi\u00e7o de an\u00e1lise de audi\u00eancia fornecido pelo Google LLC. O GA4 coleta dados como:<\/p>\n<ul>\n<li>Endere\u00e7o IP (anonimizado);<\/li>\n<li>P\u00e1ginas visitadas, tempo de perman\u00eancia e sequ\u00eancia de navega\u00e7\u00e3o;<\/li>\n<li>Tipo de dispositivo, sistema operacional e navegador;<\/li>\n<li>Pa\u00eds e cidade de origem (n\u00edvel geogr\u00e1fico aproximado);<\/li>\n<li>Fonte de tr\u00e1fego (pesquisa org\u00e2nica, redes sociais, direto, etc.).<\/li>\n<\/ul>\n<p>Essas informa\u00e7\u00f5es s\u00e3o processadas pelo Google em servidores que podem estar localizados fora do Brasil. O Google atua como <strong>operador de dados<\/strong> em nosso nome, e sua pol\u00edtica de privacidade est\u00e1 dispon\u00edvel em <a href=\"https:\/\/policies.google.com\/privacy\" rel=\"noopener noreferrer\" target=\"_blank\">policies.google.com\/privacy<\/a>.<\/p>\n<p>Utilizamos esses dados exclusivamente para fins anal\u00edticos internos \u2014 como entender quais conte\u00fados geram mais interesse e melhorar a experi\u00eancia de leitura \u2014 e <strong>n\u00e3o para fins publicit\u00e1rios ou de segmenta\u00e7\u00e3o de audi\u00eancia<\/strong>.<\/p>\n<p>Para optar por n\u00e3o ser rastreado pelo Google Analytics, voc\u00ea pode instalar o <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\" rel=\"noopener noreferrer\" target=\"_blank\">complemento de desativa\u00e7\u00e3o do GA<\/a> dispon\u00edvel para a maioria dos navegadores.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">4. Finalidade do tratamento de dados<\/h2>\n<p>Os dados coletados s\u00e3o utilizados para as seguintes finalidades:<\/p>\n<ul>\n<li>Envio de newsletters e comunica\u00e7\u00f5es sobre novos conte\u00fados e eventos da MADMIX;<\/li>\n<li>An\u00e1lise de desempenho e audi\u00eancia do blog;<\/li>\n<li>Melhoria cont\u00ednua da experi\u00eancia de leitura e dos conte\u00fados publicados;<\/li>\n<li>Cumprimento de obriga\u00e7\u00f5es legais, quando aplic\u00e1vel.<\/li>\n<\/ul>\n<p><strong>N\u00e3o utilizamos seus dados para fins de venda a terceiros, cria\u00e7\u00e3o de perfis para publicidade comportamental ou qualquer outra finalidade n\u00e3o declarada nesta pol\u00edtica.<\/strong><\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">5. Compartilhamento de dados<\/h2>\n<p>A MADMIX n\u00e3o vende, aluga ou cede dados pessoais a terceiros. Podemos compartilhar dados somente nas seguintes situa\u00e7\u00f5es:<\/p>\n<ul>\n<li><strong>Prestadores de servi\u00e7o (operadores):<\/strong> plataformas de e-mail marketing e ferramentas de an\u00e1lise (como o Google Analytics) que processam dados em nosso nome, com base em contratos e de acordo com a LGPD;<\/li>\n<li><strong>Obriga\u00e7\u00e3o legal:<\/strong> quando exigido por lei, decis\u00e3o judicial ou autoridade regulat\u00f3ria competente;<\/li>\n<li><strong>Prote\u00e7\u00e3o de direitos:<\/strong> quando necess\u00e1rio para exercer ou defender direitos legais da MADMIX.<\/li>\n<\/ul>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">6. Transfer\u00eancias internacionais de dados<\/h2>\n<p>O uso do Google Analytics 4 envolve transfer\u00eancia de dados para servidores da Google localizados fora do Brasil, incluindo os Estados Unidos. Tais transfer\u00eancias s\u00e3o realizadas com base em cl\u00e1usulas contratuais padr\u00e3o e mecanismos de adequa\u00e7\u00e3o reconhecidos internacionalmente, em conformidade com o Art. 33 da LGPD.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">7. Reten\u00e7\u00e3o de dados<\/h2>\n<p>Mantemos seus dados apenas pelo tempo estritamente necess\u00e1rio para as finalidades declaradas:<\/p>\n<ul>\n<li><strong>E-mail (newsletter):<\/strong> enquanto sua inscri\u00e7\u00e3o estiver ativa. Ap\u00f3s o descadastro, os dados s\u00e3o exclu\u00eddos em at\u00e9 30 dias;<\/li>\n<li><strong>Dados anal\u00edticos (GA4):<\/strong> conforme o per\u00edodo de reten\u00e7\u00e3o configurado no Google Analytics (padr\u00e3o: 14 meses);<\/li>\n<li><strong>Registros de consentimento:<\/strong> mantidos por 5 anos para fins de conformidade legal.<\/li>\n<\/ul>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">8. Seus direitos como titular de dados<\/h2>\n<p>De acordo com a LGPD (Art. 18), voc\u00ea tem direito a:<\/p>\n<ul>\n<li><strong>Confirmar<\/strong> se tratamos seus dados pessoais;<\/li>\n<li><strong>Acessar<\/strong> os dados que mantemos sobre voc\u00ea;<\/li>\n<li><strong>Corrigir<\/strong> dados incompletos, inexatos ou desatualizados;<\/li>\n<li><strong>Solicitar anonimiza\u00e7\u00e3o, bloqueio ou elimina\u00e7\u00e3o<\/strong> de dados desnecess\u00e1rios ou tratados em desconformidade com a LGPD;<\/li>\n<li><strong>Portabilidade de dados<\/strong> para outro fornecedor de servi\u00e7o;<\/li>\n<li><strong>Revogar o consentimento<\/strong> a qualquer momento;<\/li>\n<li><strong>Se opor<\/strong> ao tratamento baseado em outras bases legais, em casos de n\u00e3o conformidade com a LGPD;<\/li>\n<li><strong>Apresentar reclama\u00e7\u00e3o<\/strong> junto \u00e0 Autoridade Nacional de Prote\u00e7\u00e3o de Dados (ANPD).<\/li>\n<\/ul>\n<p>Para exercer qualquer um desses direitos, entre em contato conosco pelo e-mail <a href=\"suporte@madmix.tv.br\" rel=\"noopener noreferrer\">suporte@madmix.tv.br<\/a>. Responderemos em at\u00e9 <strong>15 dias \u00fateis<\/strong>, conforme previsto pela LGPD.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">9. Seguran\u00e7a dos dados<\/h2>\n<p>Adotamos medidas t\u00e9cnicas e organizacionais adequadas para proteger seus dados pessoais contra acesso n\u00e3o autorizado, perda, altera\u00e7\u00e3o ou divulga\u00e7\u00e3o indevida. No entanto, nenhum sistema de transmiss\u00e3o ou armazenamento de dados \u00e9 completamente seguro. Caso identifiquemos algum incidente que possa afetar seus dados, notificaremos os titulares e a ANPD conforme exigido pela LGPD.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">10. Links para sites de terceiros<\/h2>\n<p>Nosso blog pode conter links para sites externos. Esta pol\u00edtica se aplica exclusivamente ao blog da MADMIX. N\u00e3o somos respons\u00e1veis pelas pr\u00e1ticas de privacidade de terceiros e recomendamos que voc\u00ea revise a pol\u00edtica de privacidade de cada site que visitar.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">11. Altera\u00e7\u00f5es nesta pol\u00edtica<\/h2>\n<p>Esta Pol\u00edtica de Privacidade poder\u00e1 ser atualizada periodicamente para refletir mudan\u00e7as em nossas pr\u00e1ticas ou na legisla\u00e7\u00e3o aplic\u00e1vel. A data da \u00faltima atualiza\u00e7\u00e3o ser\u00e1 sempre indicada no topo desta p\u00e1gina. Recomendamos que voc\u00ea a revise regularmente.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">12. Contato e Encarregado de Prote\u00e7\u00e3o de Dados (DPO)<\/h2>\n<p>Para d\u00favidas, solicita\u00e7\u00f5es ou para exercer seus direitos relacionados a esta pol\u00edtica, entre em contato com a MADMIX:<\/p>\n<ul>\n<li><strong>email:<\/strong> <a href=\"suporte@madmix.tv.br\" rel=\"noopener noreferrer\"><\/a>e-mail: suporte@madmix.tv.br<\/a><\/li>\n<li><strong>Site:<\/strong> <a href=\"https:\/\/madmix.tv.br\" rel=\"noopener noreferrer\">madmix.tv.br<\/a><\/li>\n<\/ul>\n<p style=\"font-size:0.85rem; color:#888; margin-top:2rem;\"><em>Esta pol\u00edtica foi elaborada em conformidade com a Lei n\u00ba 13.709\/2018 (LGPD) e demais regulamentos aplic\u00e1veis sobre prote\u00e7\u00e3o de dados pessoais.<\/em><\/p>\n<\/div>\n<hr style=\"margin: 4rem 0; border: none; border-top: 1px solid #ddd;\">\n<p><!-- VERS\u00c3O EM INGL\u00caS --><\/p>\n<div id=\"madmix-privacy-en\" style=\"font-family: 'Georgia', serif; max-width: 860px; margin: 0 auto; color: #1a1a1a; line-height: 1.8;\">\n<h1 style=\"font-size: 2rem; font-weight: 700; margin-bottom: 0.25rem;\">Privacy Policy<\/h1>\n<p style=\"font-size: 0.85rem; color: #888; margin-bottom: 2.5rem;\">Last updated: April 2025<\/p>\n<p><strong>MADMIX<\/strong> (<a href=\"https:\/\/madmix.tv.br\" rel=\"noopener noreferrer\">madmix.tv.br<\/a>) values the privacy of its blog visitors and is committed to transparency in the processing of personal data. This Privacy Policy describes what data we collect, how we use it, with whom we share it, and what your rights are as a data subject \u2014 all in compliance with Brazil&#8217;s <strong>General Data Protection Law (LGPD \u2014 Law No. 13,709\/2018)<\/strong>.<\/p>\n<p>By browsing our blog and using our services, you agree to the terms of this policy. If you do not agree, we recommend that you do not use features that involve data collection.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">1. Who we are<\/h2>\n<p>The data controller is <strong>MADMIX<\/strong>, a company specialized in CTV, streaming, media technology, and digital advertising, based in Brazil.<\/p>\n<ul>\n<li><strong>Website:<\/strong> <a href=\"https:\/\/madmix.tv.br\" rel=\"noopener noreferrer\">madmix.tv.br<\/a><\/li>\n<li><strong>Blog:<\/strong> <a href=\"https:\/\/madmix.tv.br\/blog\" rel=\"noopener noreferrer\">madmix.tv.br\/blog<\/a><\/li>\n<li><strong>Contact:<\/strong> <a href=\"suporte@madmix.tv.br\" rel=\"noopener noreferrer\">e-mail: suporte@madmix.tv.br<\/a><\/li>\n<\/ul>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">2. What data we collect and how<\/h2>\n<h3 style=\"font-size: 1.1rem; font-weight: 600; margin-top: 1.5rem;\">2.1 Newsletter and email marketing<\/h3>\n<p>When you subscribe to our newsletter, we collect:<\/p>\n<ul>\n<li>Email address;<\/li>\n<li>Name (when voluntarily provided);<\/li>\n<li>Date and time of registration;<\/li>\n<li>Email interaction data (opens, clicks), when available through the sending platform.<\/li>\n<\/ul>\n<p>The legal basis for this processing is <strong>consent<\/strong> (Art. 7, Item I, LGPD). You may revoke your consent and unsubscribe at any time through the unsubscribe link included in all our emails.<\/p>\n<h3 style=\"font-size: 1.1rem; font-weight: 600; margin-top: 1.5rem;\">2.2 Cookies and browsing data<\/h3>\n<p>We use cookies and similar technologies to improve your browsing experience and analyze blog performance. The types of cookies we may use include:<\/p>\n<table style=\"width:100%; border-collapse:collapse; font-size:0.9rem; margin: 1rem 0;\">\n<thead>\n<tr style=\"background:#f5f5f5;\">\n<th style=\"text-align:left; padding:10px 12px; border-bottom:2px solid #ddd;\">Type<\/th>\n<th style=\"text-align:left; padding:10px 12px; border-bottom:2px solid #ddd;\">Purpose<\/th>\n<th style=\"text-align:left; padding:10px 12px; border-bottom:2px solid #ddd;\">Legal basis (LGPD)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px 12px; border-bottom:1px solid #eee;\"><strong>Essential<\/strong><\/td>\n<td style=\"padding:10px 12px; border-bottom:1px solid #eee;\">Required for basic website operation (session management, security).<\/td>\n<td style=\"padding:10px 12px; border-bottom:1px solid #eee;\">Legitimate interest (Art. 7, IX)<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border-bottom:1px solid #eee;\"><strong>Analytical<\/strong><\/td>\n<td style=\"padding:10px 12px; border-bottom:1px solid #eee;\">Audience measurement, browsing behavior, and content performance analysis (Google Analytics 4).<\/td>\n<td style=\"padding:10px 12px; border-bottom:1px solid #eee;\">Consent (Art. 7, I)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>You can manage or disable cookies directly in your browser settings. Disabling analytical cookies will not affect the blog&#8217;s functionality.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">3. Use of Google Analytics 4 (GA4)<\/h2>\n<p>Our blog uses <strong>Google Analytics 4 (GA4)<\/strong>, an audience analytics service provided by Google LLC. GA4 collects data such as:<\/p>\n<ul>\n<li>IP address (anonymized);<\/li>\n<li>Pages visited, time on site, and browsing sequences;<\/li>\n<li>Device type, operating system, and browser;<\/li>\n<li>Country and city of origin (approximate geographic level);<\/li>\n<li>Traffic source (organic search, social media, direct, etc.).<\/li>\n<\/ul>\n<p>This information is processed by Google on servers that may be located outside Brazil. Google acts as a <strong>data processor<\/strong> on our behalf, and its privacy policy is available at <a href=\"https:\/\/policies.google.com\/privacy\" rel=\"noopener noreferrer\" target=\"_blank\">policies.google.com\/privacy<\/a>.<\/p>\n<p>We use this data exclusively for internal analytical purposes \u2014 such as understanding which content generates the most interest and improving the reading experience \u2014 and <strong>not for advertising or audience segmentation purposes<\/strong>.<\/p>\n<p>To opt out of Google Analytics tracking, you can install the <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\" rel=\"noopener noreferrer\" target=\"_blank\">GA opt-out browser add-on<\/a> available for most browsers.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">4. Purpose of data processing<\/h2>\n<p>The data we collect is used for the following purposes:<\/p>\n<ul>\n<li>Sending newsletters and communications about new content and MADMIX events;<\/li>\n<li>Blog performance and audience analysis;<\/li>\n<li>Continuous improvement of the reading experience and published content;<\/li>\n<li>Compliance with legal obligations, where applicable.<\/li>\n<\/ul>\n<p><strong>We do not use your data to sell to third parties, build profiles for behavioral advertising, or for any purpose not stated in this policy.<\/strong><\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">5. Data sharing<\/h2>\n<p>MADMIX does not sell, rent, or transfer personal data to third parties. We may share data only in the following situations:<\/p>\n<ul>\n<li><strong>Service providers (processors):<\/strong> email marketing platforms and analytics tools (such as Google Analytics) that process data on our behalf, under contracts and in compliance with the LGPD;<\/li>\n<li><strong>Legal obligation:<\/strong> when required by law, court order, or competent regulatory authority;<\/li>\n<li><strong>Rights protection:<\/strong> when necessary to exercise or defend MADMIX&#8217;s legal rights.<\/li>\n<\/ul>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">6. International data transfers<\/h2>\n<p>The use of Google Analytics 4 involves the transfer of data to Google servers located outside Brazil, including the United States. Such transfers are carried out based on standard contractual clauses and internationally recognized adequacy mechanisms, in compliance with Art. 33 of the LGPD.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">7. Data retention<\/h2>\n<p>We retain your data only for as long as strictly necessary for the declared purposes:<\/p>\n<ul>\n<li><strong>Email (newsletter):<\/strong> while your subscription is active. After unsubscribing, data is deleted within 30 days;<\/li>\n<li><strong>Analytics data (GA4):<\/strong> in accordance with the retention period configured in Google Analytics (default: 14 months);<\/li>\n<li><strong>Consent records:<\/strong> retained for 5 years for legal compliance purposes.<\/li>\n<\/ul>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">8. Your rights as a data subject<\/h2>\n<p>In accordance with the LGPD (Art. 18), you have the right to:<\/p>\n<ul>\n<li><strong>Confirm<\/strong> whether we process your personal data;<\/li>\n<li><strong>Access<\/strong> the data we hold about you;<\/li>\n<li><strong>Correct<\/strong> incomplete, inaccurate, or outdated data;<\/li>\n<li><strong>Request anonymization, blocking, or deletion<\/strong> of unnecessary data or data processed in violation of the LGPD;<\/li>\n<li><strong>Data portability<\/strong> to another service provider;<\/li>\n<li><strong>Withdraw consent<\/strong> at any time;<\/li>\n<li><strong>Object<\/strong> to processing based on other legal grounds, in cases of non-compliance with the LGPD;<\/li>\n<li><strong>File a complaint<\/strong> with Brazil&#8217;s National Data Protection Authority (ANPD).<\/li>\n<\/ul>\n<p>To exercise any of these rights, please contact us via email <a href=\"mailto:suporte@madmix.tv.br\" rel=\"noopener noreferrer\">suporte@madmix.tv.br<\/a>. We will respond within <strong>15 business days<\/strong>, as provided by the LGPD.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">9. Data security<\/h2>\n<p>We adopt appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or improper disclosure. However, no data transmission or storage system is completely secure. Should we identify any incident that may affect your data, we will notify both data subjects and the ANPD as required by the LGPD.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">10. Links to third-party websites<\/h2>\n<p>Our blog may contain links to external websites. This policy applies exclusively to the MADMIX blog. We are not responsible for the privacy practices of third parties and recommend that you review the privacy policy of each website you visit.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">11. Changes to this policy<\/h2>\n<p>This Privacy Policy may be updated periodically to reflect changes in our practices or applicable legislation. The date of the last update will always be indicated at the top of this page. We recommend that you review it regularly.<\/p>\n<h2 style=\"font-size: 1.3rem; font-weight: 700; margin-top: 2.5rem; border-bottom: 2px solid #e8724a; padding-bottom: 0.4rem;\">12. Contact and Data Protection Officer (DPO)<\/h2>\n<p>For questions, requests, or to exercise your rights related to this policy, please contact MADMIX:<\/p>\n<ul>\n<li><strong>Email:<\/strong> <a href=\"mailto:suporte@madmix.tv.br\" rel=\"noopener noreferrer\">suporte@madmix.tv.br<\/a><\/li>\n<li><strong>Website:<\/strong> <a href=\"https:\/\/madmix.tv.br\" rel=\"noopener noreferrer\">madmix.tv.br<\/a><\/li>\n<\/ul>\n<p style=\"font-size:0.85rem; color:#888; margin-top:2rem;\"><em>This policy was prepared in compliance with Brazilian Law No. 13,709\/2018 (LGPD) and other applicable personal data protection regulations.<\/em><\/p>\n<\/div>\n<p>  <a href=\"javascript:void(0)\" onclick=\"madmixCMP.open()\">Gerenciar prefer\u00eancias de cookies<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pol\u00edtica de Privacidade \u00daltima atualiza\u00e7\u00e3o: abril de 2025 A MADMIX (madmix.tv.br) valoriza a privacidade dos visitantes do seu blog e est\u00e1 comprometida com a transpar\u00eancia no tratamento de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-421","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pol\u00edtica de Privacidade &#8226; 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