{"id":58,"date":"2026-03-20T11:21:46","date_gmt":"2026-03-20T14:21:46","guid":{"rendered":"https:\/\/madmix.tv.br\/blog\/?p=58"},"modified":"2026-04-06T13:37:00","modified_gmt":"2026-04-06T16:37:00","slug":"tv-conectada-tcommerce","status":"publish","type":"post","link":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/","title":{"rendered":"TV Conectada: de 2011 \u00e0 receita real com T-Commerce"},"content":{"rendered":"\n

Em 2011, a TV Conectada mal come\u00e7ava no Brasil. Naquela \u00e9poca, desenvolvemos o primeiro filme interativo para Smart TV da LG. A tecnologia entregava. No entanto, o mercado n\u00e3o acompanhava o ritmo. Muito antes de CTV dominar discuss\u00f5es, antes de retail media ganhar tra\u00e7\u00e3o e antes de T-Commerce virar realidade, com muito orgulho participei ativamente este projeto. Al\u00e9m disso, a parceria rolou diretamente com a LG.<\/p>\n\n\n\n

O hardware impunha limites. Por exemplo, processadores fracos, gr\u00e1ficos b\u00e1sicos e infraestrutura zero para interatividade. Mesmo assim, entregamos um filme completo e operacional.<\/p>\n\n\n\n

O espectador decidia rumos na hist\u00f3ria. Al\u00e9m disso, alterava o enredo em tempo real e interagia pelo controle remoto. Dessa forma, criamos engajamento aut\u00eantico.<\/p>\n\n\n\n

O projeto envolveu a WMcCann, sob lideran\u00e7a de Washington Olivetto. A marca era Chiclets Evolution da Kraft. Por isso, tornou-se um dos primeiros filmes interativos em streaming no ecossistema LG no pa\u00eds.<\/p>\n\n\n\n

Filmes interativos capturam aten\u00e7\u00e3o de maneira distinta. Ou seja, convertem o espectador passivo em participante ativo. Al\u00e9m disso, marcas inserem produtos de forma org\u00e2nica. Por isso, o branding ganha profundidade real.<\/p>\n\n\n\n

No entanto, nada escalou para modelo recorrente. A experi\u00eancia ficou presa em campanhas isoladas, ou seja, iniciativas criativas sem continuidade. Enquanto isso, plataformas rivais avan\u00e7aram em dados, recorr\u00eancia e monetiza\u00e7\u00e3o eficiente.<\/p>\n\n\n\n

Hoje, a TV Conectada atingiu outro n\u00edvel. Afinal, audi\u00eancias migraram em massa para streaming. Al\u00e9m disso, dispositivos ganharam pot\u00eancia, conex\u00f5es se estabilizaram e ferramentas de medi\u00e7\u00e3o entregam precis\u00e3o.<\/p>\n\n\n\n

Por fim, abre-se a oportunidade pr\u00e1tica: estruturar interatividade como camada de convers\u00e3o direta. Isso vai al\u00e9m de experi\u00eancias isoladas. Em outras palavras, o foco est\u00e1 em receita mensur\u00e1vel e recorrente.<\/p>\n\n\n\n

TV Conectada: n\u00fameros que comprovam o potencial<\/h2>\n\n\n\n

A TV Conectada habilita formatos shoppables de alto desempenho. Ou seja, o espectador assiste, interage e compra sem abandonar a tela. Estudos recentes mostram impactos concretos.<\/p>\n\n\n\n

Por exemplo, an\u00fancios interativos impulsionam recall de marca em at\u00e9 36% acima do padr\u00e3o, segundo a BrightLine. Al\u00e9m disso, o engajamento atinge at\u00e9 10,3 vezes mais que v\u00eddeos comuns, de acordo com dados da Innovid. No Brasil, por sua vez, o setor acelera r\u00e1pido: o video streaming passa de US$ 2,7 bilh\u00f5es em 2025<\/a> para US$ 11,5 bilh\u00f5es em 2034, com CAGR de 17,58%, segundo o IMARC Group.<\/p>\n\n\n\n

A publicidade em CTV impulsiona parte dessa expans\u00e3o. Portanto, os gastos em CTV no Brasil devem alcan\u00e7ar US$ 1,2 bilh\u00e3o em 2026, com crescimento anual de 35%. Al\u00e9m disso, os investimentos globais em CTV crescem 9,5% em 2026, conforme relat\u00f3rio da Dentsu.<\/p>\n\n\n\n

O retail media e as plataformas FAST posicionam o Brasil entre os mercados mais din\u00e2micos. Dessa forma, marcas testam shoppable video em connected TV, encurtam o funil de vendas e geram resultados mensur\u00e1veis com consist\u00eancia.<\/p>\n\n\n\n

A monetiza\u00e7\u00e3o que a MADMIX entrega em TV Conectada<\/h2>\n\n\n\n

Na MADMIX,<\/a> constru\u00edmos essa camada agora. Ou seja, filmes interativos saem do experimental e viram ativos integrados \u00e0 distribui\u00e7\u00e3o, monetiza\u00e7\u00e3o e T-Commerce. A vis\u00e3o de 2011, portanto, ganha execu\u00e7\u00e3o pr\u00e1tica. O mercado amadureceu e cobra ROI tang\u00edvel. Por isso, priorizamos recorr\u00eancia e dados precisos.<\/p>\n\n\n\n

A interatividade na TV Conectada j\u00e1 gera receita. Afinal, n\u00e3o se resume a tecnologia isolada. Depende, portanto, de estrat\u00e9gia de neg\u00f3cio alinhada. Sua marca captura essa janela? Em outras palavras, a TV Conectada que n\u00e3o escalou h\u00e1 15 anos entrega vendas diretas na sala de estar hoje.<\/p>\n\n\n\n

TV Conectada n\u00e3o espera mais. \u00c9 o momento de agir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Em 2011, a TV Conectada mal come\u00e7ava no Brasil. Naquela \u00e9poca, desenvolvemos o primeiro filme interativo para Smart TV da LG. A tecnologia entregava. No entanto, o mercado…<\/p>\n","protected":false},"author":2,"featured_media":60,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"ppma_author":[121],"class_list":["post-58","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-brasil","category-monetizacao"],"yoast_head":"\nTV Conectada: de 2011 \u00e0 receita real com T-Commerce<\/title>\n<meta name=\"description\" content=\"Inova\u00e7\u00e3o em TV conectada permite transformar filmes interativos em camada de convers\u00e3o direta. Como um filme de 2011 conseguiu inovar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV Conectada: de 2011 \u00e0 receita real com T-Commerce\" \/>\n<meta property=\"og:description\" content=\"Inova\u00e7\u00e3o em TV conectada permite transformar filmes interativos em camada de convers\u00e3o direta. Como um filme de 2011 conseguiu inovar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"MADMIX \u00b7 Ecossistema \u00e9 o neg\u00f3cio\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-20T14:21:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T16:37:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madmix.tv.br\/blog\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-20-at-00.15.19.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ricardo Godoy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ricardo Godoy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/tv-conectada-tcommerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/tv-conectada-tcommerce\\\/\"},\"author\":{\"name\":\"Ricardo Godoy\",\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/#\\\/schema\\\/person\\\/445073bcc047b618a4bc850107552d6a\"},\"headline\":\"TV Conectada: de 2011 \u00e0 receita real com T-Commerce\",\"datePublished\":\"2026-03-20T14:21:46+00:00\",\"dateModified\":\"2026-04-06T16:37:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/tv-conectada-tcommerce\\\/\"},\"wordCount\":604,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/tv-conectada-tcommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WhatsApp-Image-2026-03-20-at-00.15.19.jpeg\",\"articleSection\":[\"CTV\",\"Monetiza\u00e7\u00e3o\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/tv-conectada-tcommerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/tv-conectada-tcommerce\\\/\",\"url\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/tv-conectada-tcommerce\\\/\",\"name\":\"TV Conectada: de 2011 \u00e0 receita real com T-Commerce\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/tv-conectada-tcommerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/tv-conectada-tcommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WhatsApp-Image-2026-03-20-at-00.15.19.jpeg\",\"datePublished\":\"2026-03-20T14:21:46+00:00\",\"dateModified\":\"2026-04-06T16:37:00+00:00\",\"description\":\"Inova\u00e7\u00e3o em TV conectada permite transformar filmes interativos em camada de convers\u00e3o direta. Como um filme de 2011 conseguiu inovar.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/tv-conectada-tcommerce\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/tv-conectada-tcommerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/tv-conectada-tcommerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WhatsApp-Image-2026-03-20-at-00.15.19.jpeg\",\"contentUrl\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WhatsApp-Image-2026-03-20-at-00.15.19.jpeg\",\"width\":1536,\"height\":1024,\"caption\":\"Filme interativo, inovador na TV Conectada em 2011\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/tv-conectada-tcommerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TV Conectada: de 2011 \u00e0 receita real com T-Commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/\",\"name\":\"MADMIX - Ecossistema \u00e9 o neg\u00f3cio\",\"description\":\"Estrat\u00e9gia CTV e monetiza\u00e7\u00e3o para quem constr\u00f3i posi\u00e7\u00e3o no ecossistema de TV conectada.\",\"publisher\":{\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/#organization\",\"name\":\"MADMIX\",\"url\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/og-image.jpg\",\"contentUrl\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/og-image.jpg\",\"width\":1200,\"height\":630,\"caption\":\"MADMIX\"},\"image\":{\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/madmixbrazil\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/#\\\/schema\\\/person\\\/445073bcc047b618a4bc850107552d6a\",\"name\":\"Ricardo Godoy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/WhatsApp-Image-2026-05-13-at-20.09.29.jpeg7afe5b4adf8cd7acfdeeea4244e45803\",\"url\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/WhatsApp-Image-2026-05-13-at-20.09.29.jpeg\",\"contentUrl\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/WhatsApp-Image-2026-05-13-at-20.09.29.jpeg\",\"caption\":\"Ricardo Godoy\"},\"description\":\"Fundador da Soul TV, plataforma global de CTV presente em 197 pa\u00edses e com quase 200 canais de TV distribu\u00eddos na plataforma, e cofundador da MADMIX. Atua h\u00e1 mais de 30 anos nos setores de tecnologia, m\u00eddia e inova\u00e7\u00e3o. Entre 2005 e 2009, produziu mais de 100 pe\u00e7as publicit\u00e1rias premiadas no Cannes Lions International Festival of Creativity. Em 2011, dirigiu e desenvolveu o primeiro filme interativo para CTV na plataforma LG no mundo, em projeto realizado para a WMcCann.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/soul-godoy\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/soulgodoy\\\/\"],\"url\":\"https:\\\/\\\/madmix.tv.br\\\/blog\\\/author\\\/ricardo-godoy\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TV Conectada: de 2011 \u00e0 receita real com T-Commerce","description":"Inova\u00e7\u00e3o em TV conectada permite transformar filmes interativos em camada de convers\u00e3o direta. Como um filme de 2011 conseguiu inovar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/","og_locale":"pt_BR","og_type":"article","og_title":"TV Conectada: de 2011 \u00e0 receita real com T-Commerce","og_description":"Inova\u00e7\u00e3o em TV conectada permite transformar filmes interativos em camada de convers\u00e3o direta. Como um filme de 2011 conseguiu inovar.","og_url":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/","og_site_name":"MADMIX \u00b7 Ecossistema \u00e9 o neg\u00f3cio","article_published_time":"2026-03-20T14:21:46+00:00","article_modified_time":"2026-04-06T16:37:00+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/madmix.tv.br\/blog\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-20-at-00.15.19.jpeg","type":"image\/jpeg"}],"author":"Ricardo Godoy","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ricardo Godoy","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/#article","isPartOf":{"@id":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/"},"author":{"name":"Ricardo Godoy","@id":"https:\/\/madmix.tv.br\/blog\/#\/schema\/person\/445073bcc047b618a4bc850107552d6a"},"headline":"TV Conectada: de 2011 \u00e0 receita real com T-Commerce","datePublished":"2026-03-20T14:21:46+00:00","dateModified":"2026-04-06T16:37:00+00:00","mainEntityOfPage":{"@id":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/"},"wordCount":604,"commentCount":0,"publisher":{"@id":"https:\/\/madmix.tv.br\/blog\/#organization"},"image":{"@id":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/madmix.tv.br\/blog\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-20-at-00.15.19.jpeg","articleSection":["CTV","Monetiza\u00e7\u00e3o"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/","url":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/","name":"TV Conectada: de 2011 \u00e0 receita real com T-Commerce","isPartOf":{"@id":"https:\/\/madmix.tv.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/#primaryimage"},"image":{"@id":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/madmix.tv.br\/blog\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-20-at-00.15.19.jpeg","datePublished":"2026-03-20T14:21:46+00:00","dateModified":"2026-04-06T16:37:00+00:00","description":"Inova\u00e7\u00e3o em TV conectada permite transformar filmes interativos em camada de convers\u00e3o direta. Como um filme de 2011 conseguiu inovar.","breadcrumb":{"@id":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/#primaryimage","url":"https:\/\/madmix.tv.br\/blog\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-20-at-00.15.19.jpeg","contentUrl":"https:\/\/madmix.tv.br\/blog\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-20-at-00.15.19.jpeg","width":1536,"height":1024,"caption":"Filme interativo, inovador na TV Conectada em 2011"},{"@type":"BreadcrumbList","@id":"https:\/\/madmix.tv.br\/blog\/tv-conectada-tcommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madmix.tv.br\/blog\/"},{"@type":"ListItem","position":2,"name":"TV Conectada: de 2011 \u00e0 receita real com T-Commerce"}]},{"@type":"WebSite","@id":"https:\/\/madmix.tv.br\/blog\/#website","url":"https:\/\/madmix.tv.br\/blog\/","name":"MADMIX - Ecossistema \u00e9 o neg\u00f3cio","description":"Estrat\u00e9gia CTV e monetiza\u00e7\u00e3o para quem constr\u00f3i posi\u00e7\u00e3o no ecossistema de TV conectada.","publisher":{"@id":"https:\/\/madmix.tv.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madmix.tv.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/madmix.tv.br\/blog\/#organization","name":"MADMIX","url":"https:\/\/madmix.tv.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/madmix.tv.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madmix.tv.br\/blog\/wp-content\/uploads\/2026\/05\/og-image.jpg","contentUrl":"https:\/\/madmix.tv.br\/blog\/wp-content\/uploads\/2026\/05\/og-image.jpg","width":1200,"height":630,"caption":"MADMIX"},"image":{"@id":"https:\/\/madmix.tv.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/madmixbrazil"]},{"@type":"Person","@id":"https:\/\/madmix.tv.br\/blog\/#\/schema\/person\/445073bcc047b618a4bc850107552d6a","name":"Ricardo Godoy","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/madmix.tv.br\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-20.09.29.jpeg7afe5b4adf8cd7acfdeeea4244e45803","url":"https:\/\/madmix.tv.br\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-20.09.29.jpeg","contentUrl":"https:\/\/madmix.tv.br\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-20.09.29.jpeg","caption":"Ricardo Godoy"},"description":"Fundador da Soul TV, plataforma global de CTV presente em 197 pa\u00edses e com quase 200 canais de TV distribu\u00eddos na plataforma, e cofundador da MADMIX. Atua h\u00e1 mais de 30 anos nos setores de tecnologia, m\u00eddia e inova\u00e7\u00e3o. Entre 2005 e 2009, produziu mais de 100 pe\u00e7as publicit\u00e1rias premiadas no Cannes Lions International Festival of Creativity. Em 2011, dirigiu e desenvolveu o primeiro filme interativo para CTV na plataforma LG no mundo, em projeto realizado para a WMcCann.","sameAs":["https:\/\/www.linkedin.com\/in\/soul-godoy","https:\/\/www.linkedin.com\/in\/soulgodoy\/"],"url":"https:\/\/madmix.tv.br\/blog\/author\/ricardo-godoy\/"}]}},"summary_en":"","summary_es":"","authors":[{"term_id":121,"user_id":2,"is_guest":0,"slug":"ricardo-godoy","display_name":"Ricardo Godoy","avatar_url":{"url":"https:\/\/madmix.tv.br\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-20.09.29.jpeg","url2x":"https:\/\/madmix.tv.br\/blog\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-20.09.29.jpeg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/madmix.tv.br\/blog\/wp-json\/wp\/v2\/posts\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madmix.tv.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madmix.tv.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madmix.tv.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/madmix.tv.br\/blog\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":4,"href":"https:\/\/madmix.tv.br\/blog\/wp-json\/wp\/v2\/posts\/58\/revisions"}],"predecessor-version":[{"id":103,"href":"https:\/\/madmix.tv.br\/blog\/wp-json\/wp\/v2\/posts\/58\/revisions\/103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madmix.tv.br\/blog\/wp-json\/wp\/v2\/media\/60"}],"wp:attachment":[{"href":"https:\/\/madmix.tv.br\/blog\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madmix.tv.br\/blog\/wp-json\/wp\/v2\/categories?post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madmix.tv.br\/blog\/wp-json\/wp\/v2\/tags?post=58"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/madmix.tv.br\/blog\/wp-json\/wp\/v2\/ppma_author?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}